Blogging to Build Your List
©2008 Doug Champigny. All rights reserved.
Let’s face it – targeted traffic and list building are the two most important aspects of Internet marketing and the list building aspect depends on the targeted traffic volume. If you don’t have much traffic through your website, it stands to reason that you won’t have a very large opt-in list, doesn’t it?
There are a multitude of touted ways to drive traffic. Ad exchanges, writing and marketing articles and joint ventures are just some of them. One of the best ways to drive targeted traffic and thus build your opt-in list that is sometimes overlooked is through blogging.
Every method of driving traffic and building opt-in lists depends on advertising in some form. It may not be called advertising but that is still exactly what it is and the problem is that people HATE advertising. Advertising is the bread and butter of Internet marketing and the bane of Internet surfers. That’s a problem.
One solution to this love/hate relationship is to disguise advertising so that it doesn’t look like advertising, walk like advertising or talk like advertising but is still advertising, nonetheless. Blogging is your solution.
Internet surfers just love blogs! They love the fact that they get to put their two cents worth in on any topic they choose to discuss. People love to post to blogs but they love to read posts made by others as well. That’s where you come in to blog for the purpose of driving traffic and building your opt-in list.
Go join blogging communities that have topics related to the products or services that you sell. Get to know the other regular bloggers on the site. Take you time. Post thoughtful and helpful information to the site pertaining to the topic and include your website address in your signature tag at the bottom of every post. If you know what you are talking about, the other bloggers will click on your sig tag and visit your website where they then become ‘traffic’ and have the opportunity to join your opt-in list.
Today it’s push-button simple to add a blog to your own sites using cPanel and Fantastico – don’t miss out on this powerful traffic, and thus list, tool – get your blog on now! If you’re not a person who likes to write, consider getting some PLR Articles on your niche and simply editing them enough to be unique content. Chances are you already know that PLR articles make great site content, but have you thought of using them on your blogs too?
I recently released a PLR package on Building Your Opt-In Lists - it consisted of a PLR e-book and 20 related PLR articles. That’s the sort of package you want to find. Why? Because a salespage selling your own version of a PLR e-book is a good thing - but back it up with a 10-page site, a blog with 5 or 6 posts and 4 or 5 articles submitted to the article directories and you have a money making machine that gets indexed fast! Or you could use 10 of the articles for a blog, and the other 10 as an e-course - just remeber to link each post and each e-mail back to your salespage!
So build your list by building your traffic - and use PLR articles to help you build both. It’s a lot less work to trewrite a PLR article than to create one from scratch, so you can be done in half the time!
Happy Blogging…
Doug Champigny.
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Web 2.0 Targeted Traffic Expert Doug Champigny has been making a living online for over ten years now. An Internet marketing coach, mentor and speaker, he is a noted expert at both driving targeted traffic and teaching marketers to use PLR products effectively.
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