PLR Reports, PLR Squeeze Pages and PLR E-Zines Make Online Marketing Easier
©2010 Doug Champigny, DougChampigny.com All Rights Reserved Worldwide.
Private Label Rights (PLR) have traditionally been seen online in the form of PLR products and PLR articles – both very useful to both new online marketers and time-restricted online marketing pros. Being able to brand these with their own name, use them as the base research & rewriting them quickly and being able to place their own links and affiliate offers within these products have kept them popular for Internet marketing, affiliate marketing, niche marketing and blog marketing purposes.
And now e-mail marketing can be added to that list as well. Consisting of building an opt-in list and then marketing to that targeted list, e-mail marketing starts with a list-building funnel system that includes an opt-in page (known in the industry as a ‘squeeze’ page), a confirmation page and often a download page as well. While some squeeze pages offer just the e-zine or e-course sign-up, these days most also include a free downloadable incentive such as a digital report or software program. These incentives not only increase conversions on squeeze pages, but allow the online marketers to attract a more targeted traffic, since only those interested in the subject matter of the report would be opting in to download it.
Being able to get both PLR squeeze systems and PLR content for e-zines allows even the newest of online marketers to start building a targeted list and lets experience marketing pros set up additional income streams quickly and easily – income streams that can be set up in a matter of hours and then placed on autopilot. In an earlier post on this blog I talked about PLR reports with PLR squeeze pages that are available for about $5 per report/squeeze page funnel combination, and now PLR e-courses are available as well.
These ‘instant newsletters’ or ‘instant e-zines’ can now be built from PLR e-courses on a variety of subjects. We ourselves have a Blogging e-course with PLR, a Niche Marketing e-course with PLR and an Affiliate Marketing e-course with PLR for sale, each at about $10 with PLR resell rights as well.
These e-courses are extremely powerful, as they’re full of good, instructive how-to information with no ads or offers in them, allowing the marketers using them to add whatever links they like, not just add their names. Plus, since each comes with PLR resell rights, the marketer can not only use the e-courses themselves but can put them online for sale too so that after just a couple of sales they’re able to go on using these list-building e-courses at no net cost for the information they’re sending out to their new opt-in lists.
And even for list-building purposes, there are two different routes to go. Online marketers can use them to continue building their existing lists, sending their ongoing e-zine to those who have finished the 5 – 7 day e-course, or simply set up each list-building funnel and followup e-course as a separate income stream.
With multiple-site hosting and unlimited professional autoresponders being offered for as little as $20 a month by hosting sites like Hosting4Marketers.com, a professional online marketer with an account there need only purchase a domain name to be able to set everything up. Since their hosting and autoresponders are already covered, their costs are $5 for the squeeze page system & free report, $10 for the e-course itself and another $10 or so for the domain name. The total outlay of $25 makes it easy to see how potentially profitable these systems are, and how quickly one could recoup all expenses, be back in the black and making regular profits from these streams.
Once you have the system in place, use a few blog posts, tweets on Twitter and some social bookmarking to get the traffic started, then add in pages about it at FaceBook, Squidoo,Google knol and WetPaint and you’ve set it up to be spidered by the search engines and continue drawing traffic from the social sites as well. From there it’s up to you whether you want to spend more time promoting it for even better results, or simply leave it alone and move on to other projects, letting it drive a smaller income stream on autopilot rather than tie up any more of your time.
And that, in a nutshell, is the most effective use of any style of PLR – use your private label rights purchases to set up multiple streams of income that, once set up, require little or no time to continue but instead bring in a separate income stream, no matter how small. Over time you’ll create a growing number of these income streams, and even if small the aggregate total can add up to a nice, ongoing residual income requiring very little to maintain. And since the cost of these PLR income streams is so low, in short order they aren’t tying up any of your online investment capital either, letting you recycle that money back into additional PLR resources.
Two final tips – if you find one or more of your e-courses are outperforming the norm in terms of the profits you’re seeing from them, look around for PLR e-books, PLR videos or products with resell rights that you can put online to replace the affiliate products you’re promoting in those e-courses. If you’re doing well making 50% affiliate commissions, you’ll do even better when you’re keeping the bulk of every sale you make! And if you find that heightened interest or better search engine results positioning is causing one funnel to attract a lot more opt-ins than the others, consider writing a few more e-mails to add to that series so that you can legitimately help people more while creating a platform to promote more related products.
Technorati Tags: plr e-courses, plr squeeze pages, plr e-zines, private label rights, e-courses, e-zines, newsletters, squeeze pages, squeeze page systems, online marketing, internet marketing, affiliate marketing
Posted December 29, 2010 
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